Third time lucky – and easy does it
Tony Cox, Director of Business Development at Peppermint Technology.
Published in Briefing Frontiers 2023
As you will already know, it’s a great feeling being in the right place at the right time!
I had this experience personally when approached five years ago to join Peppermint to help drive a refocus on large law firms and our shift to a modular product set – making it easier for large firms to make the most of each of our core products in the order, and at a pace, that was best for them.
It has happened again for a second time more recently, this time on a corporate level, with Peppermint absolutely in the right market at the right time with the right products.
Strongly echoing the results of the Briefing Frontiers annual poll of legal business leaders, Peppermint has experienced unprecedented demand for its products that deliver the ‘Holy Grail’ of both positively impacting the value of a law firm to its clients and maximising law firm productivity. Built in the Microsoft cloud, all Peppermint products are designed from the ground up to be secure, resilient, and globally scalable. The resulting flexibility, ability to move at pace, and reduction in risk – coupled with reduced costs and increased simplicity for integration and support – are all accepted norms for true cloud software.
But just as important as all that – and without which all these benefits effectively come to naught – is the critical issue of user adoption. Peppermint products benefit from the familiarity and ease of use of Microsoft software, so end users naturally already know how to use them. This means that within the Microsoft 365 (aka Office) environment there is frictionless working, enabling complete focus on the task at hand, not constantly having to switch between multiple systems with different user interfaces. With wellbeing and the recruitment/retention of talent a key driver of long-term success for every firm, this additional benefit of an easy-to-use, client-centric solution should not be overlooked.
With large firms increasing their focus and spend on true cloud IT solutions to drive a better client experience and greater operational efficiency, and Peppermint with Microsoft providing state-of-the-art data architecture and analytical capabilities to help firms exploit the large data opportunity, we continue to grow strongly with our ever-growing blue-chip law firm customer base.
As strong competition between firms and ever-increasing client expectations of value and experience drive investment in cloud IT, it should be a case of third time lucky (again) for Peppermint being in the right place at the right time!
Born in legal, built on Microsoft, live in the cloud.