Peppermint Technology partners with Top 50 law firm Freeths to deliver enhanced client engagement and growth strategy with CRM
Published in Legal IT Insider
March 01, 2023 – Nottingham, UK
Peppermint Technology Ltd has announced a new client partnership with Freeths. The firm will roll out Peppermint’s Client Engagement (CRM) to underpin its growth strategy and client centric approach.
Freeths is a top 50 law firm with twelve offices across the UK. It puts its clients at the heart of its practice and prides itself on always ‘doing the right thing’.
In conjunction with the firm’s focus on client satisfaction and service, it will be implementing Peppermint’s Client Engagement (CRM) solution to modernise its marketing and business development activities that will enhance its exceptional client relationships and maintain its high standards.
Simon King, Business Development Director explained “Freeths is a hugely successful business that has quickly grown to become a top 50 law firm. Investing in a CRM solution will allow us to create a rich understanding of Client Engagement across the firm to inform our business development activities.”
Maria Kirby, Head of Digital, noted that “Client Engagement will enable us to create precision marketing campaigns that allow us to promote relevant services to existing and prospective clients.”
Matt O’Callaghan, Peppermint’s Chief Sales & Marketing Officer, commented “We are proud to welcome Freeths to the Peppermint Community. We have been working with Simon and the team for a number of months and we are absolutely thrilled to now start the journey of bringing their BD and Marketing vision to life.”
About Freeths
Freeths is a top 50 commercial law firm. Relied on by private and public sector clients including Aldi, Tarmac, Experian, and Lloyds Bank – alongside many charities, universities and private businesses.
We’re the trusted and well-liked people our clients naturally turn to for legal support and representation. From entrepreneurs, owner-managed businesses and SME’s to major retailers, insurance companies, financial institutions and multi-national construction and engineering companies – all expertly supported by our 1000-strong team in our 12 UK offices: Birmingham, Bristol, Derby, Leeds, Leicester, Liverpool, London, Manchester, Milton Keynes, Nottingham, Oxford and Sheffield.
About Peppermint Technology
Peppermint Technology is a legal software company and leading Microsoft Independent Software Vendor partner dedicated to helping large law firms transform how they do business through modern modular legal applications.